Digital Marketing

What is Digital marketing?

The marketing aim is to keep customers and stimulate sales in the future and digital communication tools make it possible to connect and build long-term relationships with customers.

Digital marketing helps an organization appeal to a much larger audience than it could through traditional marketing methods because the reach of the digital tools and internet is worldwide. Digital marketing is an ever evolving and growing field and one that continues to spread its wings deep into the processes that organizations have lived by for decades.

Is Digital marketing and online marketing same?

Digital marketing is often confused with online marketing.

Digital marketing is an integral part of all marketing activities. This includes Public Relations (PR), creative direction, brand, customer relationship management (CRM), retention, product development, pricing, proposition, communications.

The online marketing is the part of digital marketing. TV Ads, Digital billboards, Radio Ads, SMS, press is not part of online marketing, but it’s part of digital marketing.

Online marketing like Search Engine Optimization (SEO), Content marketing, Social Media marketing, Pay-per-click advertising (PPC), Web design, Affiliate marketing.

What are the benefits of Digital marketing?

Global and local reach.
Targeting specific audiences.
Scales easily
Cost-effective
Quick results Transparently measured and analyzed

Types of digital marketing

Type of Tactic	Achieve or Outcome
Search Engine Optimization (SEO)	Customer retention and acquisition
Online advertising	Branding and acquisition
Search advertising	Sales, customer retention and acquisition
Affiliate marketing	Sales and branding
Social media	Branding, value creation and participation
Email marketing	Customer retention and value creation
Video marketing	Branding, customer retention and value creation